Signs Your Brand Needs a Packaging Redesign

Your product packaging does more than just contain your product. It tells your brand story, grabs potential customers’ attention, and influences buying decisions. However, there may come a time when your packaging won’t work as well as it should. When this happens, it might be time to give your packaging a fresh new look. Here are four signs that you need to redesign your packaging.

Design Trends Have Shifted

Design trends change over time. If you look at logos and packaging designs from the 90s up until today, you will clearly see a big difference. For instance, 90s logos and packaging designs were typically bold, colorful, and full of details.

Fast forward to a few decades later, and you’ll see how brands have shifted to clean lines, flat design, and simpler typography. Consider modern logos like Google, Airbnb, or Pepsi, which have all been simplified over the years. 

To ensure your products stay fresh and appeal to today’s consumers, you must keep up with the latest design trends.

Your Competitors Have Evolved

In fast-paced industries like consumer goods, packaging trends change quickly. If you want your brand to stay competitive, you must keep up with your ever-evolving competitors. Before starting any packaging redesign, take the time to assess changes in the market.

If you don’t track your competitors’ strategies regularly, you should start now. Staying up to date gives you the best insights on how you can redesign your packaging. This doesn’t mean you should duplicate what others do; by understanding their strengths and weaknesses, you get a better idea of when and how to make your changes.

Change in Product Formula

Products naturally change over time. New ingredients become available, formulas get updated, and new technology changes your product’s features and specifications. These modifications can affect how customers view your product and brand.

For this reason, it’s important to update your packaging to match the changes. This may entail adjusting the packaging size, listing new ingredients, or completely overhauling your entire packaging design. 

Your Brand Message Has Been Lost

You should regularly take a step back and ask yourself why you chose certain packaging elements and design details. Make an assessment of their relevance and recall to your customers. As you update your packaging design over time, your brand message can get diluted—a change that’s often hard to notice without a thorough assessment. That’s why you should always prioritize evaluating your brand’s identity and strategy, finding ways to move forward without losing what makes your brand unique.

Is It Time to Change Your Packaging?

If any of these signs sound familiar, you should start rethinking your packaging. With a package redesign, you give your product a brand-new look, attracting more customers and communicating your brand more clearly. Sometimes, a small change can lead to big results. However, be sure to make your adjustments carefully and thoroughly, ensuring you maintain a clear and consistent brand message throughout the redesign.