E-commerce is evolving every day. Gone are the times when people would only shop during shopping holidays like Christmas, Black Friday, and Cyber Monday. Nowadays, shoppers love using every possible celebration as an excuse to shop, especially when discounts, exclusive deals, or seasonal trends are involved.
Since there are many holidays throughout the year, determining the right ones for your business can be challenging. Here is a list of the most important shopping dates to help you prepare for a profitable year.
New Year’s Day – January 1st
New Year’s Day presents a good opportunity to connect with your customers through exclusive deals and discounts. Many people are usually pumped up for the new year and are looking forward to working on their resolutions. They are looking for discounts and promotional deals on a wide range of things, so prepare to be competitive.
Get to Know Your Customers Day – January 16th
On this day, shift your focus from marketing promotions to giving your customers the opportunity to speak and share their experiences. Use interactive sessions, surveys, and social media polls to ask your customers insightful questions about their needs, preferences, and their experiences with your brand.
Establish open communication channels so customers feel appreciated and listened to as they give their genuine feedback and ideas. Consider having a live Q&A session or virtual meet-and-greet. This will help create meaningful connections with your customers and give you valuable insights into their preferences and pain points.
Valentine’s Day – February 14th
Valentine’s Day is deemed by many as one of the most romantic days of the year. At the beginning of February, many people go online to search for gift ideas for their loved ones. During this period, you should offer unique gift ideas to your audience. For example, you can add personalized touches such as gift wrapping and custom message notes to your product offerings .
International Women’s Day –March 8th
International Women’s Day (IWD) is one of the world’s most recognized awareness days that focuses on gender inequality, reproductive rights, and gender violence. You can show your business supports this day through promotional campaigns or commitments to closing the gender pay gap in your workplace.
Easter Holidays
Expect online purchases to increase during the easter holidays as many people will be buying gifts for their loved ones. You can take advantage of this period to offer discounts and exclusive deals to your customers.
Mother’s Day (US) – May 11th
Mother’s Day is a crucial retail holiday since shoppers look for ideal presents to pamper their mothers with. Mother’s Day takes place in March instead of May across many European countries, including the UK, so make sure to verify the date first. Expect to see numerous searches for flowers, chocolates, and jewelry on this day.
World Mental Health Day – October 10th
This day is all about increasing mental health awareness and combating the social stigma associated with it. Countries such as Australia dedicate an entire week to promoting mental well-being awareness.
Demonstrate your support by highlighting the mental health awareness campaigns you follow. You can also share personal stories or opinions to initiate a discussion with your audience.
Black Friday – November 28th
Black Friday attracts shoppers looking for major discounts. If you own an e-commerce business, participating in Black Friday is essential. Launch your Black Friday marketing deals early to achieve better results.
Make the Most Out Of the Peak Seasons
Your customers are always looking to hop on to exclusive deals and discounts during major shopping holidays. So, make sure to prepare well for these important sales periods. Stay ahead of the competition by tracking trends, analyzing past performance, and offering your customers unique deals and discounts.
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