Ways to Create Affordable Luxury Packaging

The words “affordable” and “luxury” may seem like they don’t belong in the same sentence, but this doesn’t hold true for packaging. While luxurious packaging costs a pretty penny, you can have the same lavish packaging—or even better—for your product without draining your bank account. 

All it takes is a bit of creativity, proper material selection, and a handful of smart design principles, and you’re good to go. Keep reading to learn ways in which you can create affordable luxury packaging for your business.

Pick Luxurious Colors

The right color selection can make a world of difference in how customers view your packaging. Certain colors give off luxurious vibes. These colors are exactly what your packaging needs to exude elegance and luxury. 

These colors include the following:

• White for purity, cleanliness, and perfection
• Black for an aura of class and sophistication
• Purple if you’re going for a mysterious yet glamorous look
• Blue for calm, peace, and reservedness

Using appropriate colors strengthens your brand message and sets you apart from the rest. However, consistency in color choice is key to a solid brand identity.

Create Exclusive Packaging

High-end packaging stands out from the rest. One of the simplest ways to give your packaging exclusivity is by tossing in a few bonus items. You can use anything from boxed toppers and ribbon closures to special messages. The extra touches might be a little costly, but your customers will absolutely love it.

Make the Packaging Practical

There’s nothing luxurious about overdoing your packaging designs. Luxurious packaging is elegant, minimalist, and, most importantly, practical. Make sure your packaging is strong enough to withstand transportation conditions like extra humidity or intense heat. Also, don’t forget to make the package easy to open, with clear labels for the top and bottom sides.

Sturdy materials like corrugated cardboard might be costly, but paperboard can get the job done without breaking the bank. Also, pick the right shipping method to avoid damage during transit.

Ace the Finishing

The finishing is the cherry on top of your luxury packaging, and it’s important you get it right. Remember, a proper finish is more than just looks. It also offers protection against the elements and light scuffing.

Consider using matte and gloss lamination since they’re budget-friendly luxe finishes. These elegant finishes also work well with embossed and debossed prints. The glossy look draws attention while keeping dust and fingerprints at bay. On the other hand, matte lamination offers a smooth, non-reflective finish that gives your packaging a soft, sophisticated look and reduces glare.

Another great finish style is spot UV printing. Spot UV applies a special polymer resin on specific prints. The result is a print with an elegant protective sheen for that exclusive feel.

Luxury Packaging Made Affordable

You no longer have to spend a lot to get high-end packaging. Thanks to new technology and more competition, luxury packaging can now cost just a few cents per unit.

Use the above tips to upgrade your regular packaging into something that feels premium. By picking the right materials and using a well-thought-out design, you can create a look that stands out.