The High Cost of Bad Packaging
Packaging is supposed to protect food and other products from damage and contamination. In the case of food, it also protects against…
Metrics to Measure in Package Design Testing
Package design is integral in brand marketing and promotion. It is also crucial for protecting products. As such, brands must test package…
How To Find a Manufacturer or Supplier for a Product
You have an excellent product idea in mind, but now you must find someone capable of producing or supplying it to you. Finding the right…
Custom Vs. Stock Packaging: What’s Better for Your Business?
Custom packaging and stock packaging are two popular options for businesses these days. Depending on your business’ goals, budget, and brand…
Cost-Effective Packaging Strategies for Small Businesses
Every dollar counts for every small business owner, especially when it comes to packaging. Good packaging can help protect your products and…
How Food Packaging Drives Brand Recognition
So, Which Is Better? Food brands need ambassadors to help them drive brand recognition on several platforms. These ambassadors are not always…
Biodegradable Vs. Recyclable: What’s Right for Your Product?
In a recent study, 54% of consumers reported consciously purchasing products with sustainable packaging. With eco-consciousness on the rise,…
How Food Packaging Affects Consumer Psyche
Brands are using food packaging differently in 2025. Instead of just considering how the packaging presents the food (or protects it), brands…
Signs Your Brand Needs a Packaging Redesign
Your product packaging does more than just contain your product. It tells your brand story, grabs potential customers’ attention, and…